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Bitburger welcomes you

Are you in the mood for the perfect mix of European Championship excitement, cold beer and great music? Then you've come to the right place! As the official national beer partner of UEFA EURO 2024™, we will of course be there to welcome you to the opening concert of the sporting event of the year. As a co-sponsor of FAN FEST EURO 2024, we will be providing exquisite taste and sparkling refreshment - just the thing to get you in the mood to celebrate football together! 

An energetic partnership 

FAN FEST EURO 2024 unites football and music. In the same way, Bitburger blends the passion of sports with the creativity of music: As a brewery rooted in family values, we've long championed Germany's most beloved sport, football, supporting teams from the Bundesliga down to local clubs and regional associations. We also maintain close ties with incredible bands such as Powerwolf, Emil Bulls, Rogers, Amon Amarth, Caliban, Betontod and many more. Energy and passion, combined with the unique taste of Bitburger, are a perfect match - whether in the stadium, on the football pitch or in front of the concert stage! 

Celebrating the summer of football with you 

Following the welcoming event, we continue to stand by your side to celebrate: You can enjoy Bitburger in all ten stadiums during the European Championship. From the group stage to the final match in Berlin - we'll be there, not only in the stadiums, but also in your favorite pubs, supermarkets and the official fan zones. We're ready to give you the ultimate football summer experience! 

Tickets, PLEASE! 

We've saved the best for last: In addition to experiencing FAN FEST EURO 2024, we're giving you the chance to feel the unparalleled energy and excitement of the stadium atmosphere! Until June 23, you can win tickets to the Final, including travel and accommodation, as well as over 2,500 tickets to all UEFA EURO 2024™ matches and much more! In total, we are giving away over ten million exciting prizes and all you have to do is: Buy a Bitburger, open it, discover a QR code in the bottle cap, scan it with the Bitburger app and win! If you prefer to raise a glass with your friends at your local pub, you can also discover the winning codes there. You can find all the information here (in German): 

 We wish you much fun and enjoyment with Bitburger!